Net Promoter Score (NPS) & System - Bain & Company
We created the Net Promoter System to help companies measure and manage customer loyalty. The Net Promoter Score SM (NPS ®) is a single, easy-to-understand metric that predicts overall company growth and customer lifetime value.
Measuring Your Net Promoter Score℠ - Bain
The Net Promoter Score (NPS®) is the key metric of the Net Promoter System. It is measured by asking "the ultimate question" that allows companies to track promoters and detractors, producing a clear measure of an organization's performance through its customers' eyes.
Net Promoter System & Net Promoter Score | Bain & Company
Building on the Net Promoter Score, the Net Promoter System provides a reliable way to focus an entire organization around earning customers’ loyalty.
Net promoter score - Wikipedia
Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]
Introducing the Net Promoter System | Bain & Company
The Net Promoter System begins with scores from customer surveys: On a scale of 0 to 10, how likely would you be to recommend this company (or this product) to friends and colleagues? Ratings of 9 or 10 indicate promoters; 7 and 8, passives; and 0 through 6, detractors.
About the Net Promoter System | Bain & Company
Net Promoter is more than a score—it's a way of doing business. Bain invented the Net Promoter Score and Net Promoter System to help companies earn customer loyalty and inspire employees. NPS is the most useful and practical method for gauging …
The Net Promoter Score - Bain
Create a reliable metric to link improvements in customer loyalty to business outcomes using the Net Promoter Score. Rallying any organization around the Net Promoter System requires that employees trust and believe that your customer metrics are reliable, valued, and …
Bain Certified Net Promoter Scores allow a company to learn what customers think about its entire value propo-sition, not just their experiences at a single touchpoint, journey or episode. A higher score than the competition, even if it seems low in absolute terms, is a reliable indicator of future growth relative to a company’s market. The
Net Promoter System | CX Tools & Trends 2020 | Bain & Company
Using the score and the steady stream of customer feedback, the Net Promoter System fuels constant learning and improvement and helps companies monitor the health of customer relationships, embed customer advocacy throughout the business and create a foundation for customer-led growth.
The Incredible Value of Accurate NPS Data | Bain & Company
2023年7月11日 · The range of scores within each industry is remarkable—for example, USAA leads life insurance with a score of 66, while the least customer-centric of its competitors polls at minus 7! In four industries—utilities, life insurance, Internet, and video providers—laggards earn negative Net Promoter Scores.