Pricing strategy - HBR - Harvard Business Review
2009年11月4日 · The fastest and most effective way for a company to realize its maximum profit is to get its pricing right. The right price can boost profit faster than increasing volume will; the wrong price can ...
The Good-Better-Best Approach to Pricing - Harvard Business …
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy. Key steps include identifying ...
A Short Guide to Pricing Your Services as a Consultant or Coach
2019年8月23日 · The coaches and consultants that succeed are those who you get pricing right. There are five key pricing strategies you can use: hourly billing, retainer agreements, productized services, value ...
A Quick Guide to Value-Based Pricing - Harvard Business Review
2016年8月9日 · Read more on Pricing strategy Utpal M. Dholakia is the George R. Brown Professor of Marketing at Rice University’s Jesse H. Jones Graduate School of Business and author of How to Price ...
A Step-by-Step Guide to Real-Time Pricing - Harvard Business …
Read more on Pricing strategy or related topics AI and machine learning, Algorithms, Strategy, Experimentation, Consumer behavior and Retail and consumer goods Partner Center Start my subscription!
How to Build a Dynamic-Pricing Strategy That Works
August 14, 2024. More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business ...
Pricing and the Psychology of Consumption - Harvard Business …
Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply. Ask that same executive how pricing policies affect ...
How to Build a Better Pricing Strategy - Harvard Business Review
May 01, 2023. With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah ...
How Retailers Use Personalized Prices to Test What You’re Willing …
2017年10月20日 · He’s also the author of The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Crown Business, 2005) and The 1% Windfall: How Successful Companies Use Price to Profit and Grow ...
Making “Freemium” Work - Harvard Business Review
Read more on Pricing strategy or related topics Marketing and Business models. VK Vineet Kumar is an assistant professor of marketing at Harvard Business School. Post. Post. Share. Annotate ...