Xiaohongshu - Wikipedia
Xiaohongshu (Chinese: 小红书; pinyin: Xiǎohóngshū; lit. 'little red book'), also known as RED, [1] [2] REDnote, [3] or more commonly as XHS, [4] [5] is a social media and e-commerce platform.
Little Red Book App (XiaoHongShu)? The Chinese Instagram? - Marketing China
2024年8月15日 · Overview of Little Red Book (Xiaohongshu): Often referred to as the Chinese Instagram, Little Red Book is a social media and e-commerce platform focusing on user-generated content in fashion, beauty, and lifestyle. It targets urban women aged 18 to 35 and has become a favorite among Chinese consumers.
What is Little Red Book (Xiaohongshu)? - Meltwater
2023年9月13日 · Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users - mostly younger women - to discover and review beauty and health products that can be hard to find in China.
Who, What, Why: What is the Little Red Book? - BBC News
2015年11月26日 · The Little Red Book - or, to give its full title, Quotations from Chairman Mao Zedong - contains 267 aphorisms from the Communist Chinese leader, covering subjects such as class struggle ...
What to know about Little Red Book in China (Xiaohongshu)
2023年1月17日 · Little Red Book (Xiaohongshu) is a lifestyle sharing and purchasing decision-making platform. It allows users to share short videos and photos about fashion, beauty, food, travel, and much more. Founded by Mao Wenchao and Qu Fang in 2013, Little Red Book remains one of the most popular social platforms in China.
What is Xiaohongshu, Little Red Book? (China’s Instagram)
2023年12月11日 · Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It was launched in 2013 and has since grown to over 260 million monthly active users, with the majority being female Millennials from Tier 1 and Tier 2 cities.
What Is RED (Xiaohongshu) And How Can It Unlock A New Revenue ... - Forbes
2022年5月16日 · Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It...
What is the «Little Red Book»? - China Digital
2022年11月26日 · Indeed, Chinese potential buyers usually initially evaluate the quality of a product or service before making a purchase. They are looking for information from experts or other users, as well as reviews and reviews of the products they want to buy. Thus, Little Red Book is an ideal platform for finding such information.
Little Red Book: Understanding Social Commerce in China - Pattern
Little Red Book, aka XiaoHongShu (小红书), is a Chinese social shopping app that is quickly gaining traction with Western brands. The app assists 200 million users to discover and purchase luxury fashion and beauty products from overseas.
Xiaohongshu-Little Red Book: The Definitive Guide for Advanced ...
2021年3月15日 · Unlike the other hot e-commerce platforms like Tmall, JD in China, Little Red Book’s advantages don’t lie in product selling. This article will show you how to use promote your brand through Chinese social media : Little Red Book is effective for businesses in China (or to target Chinese consumers).