[GA4] Introduction to audiences in Google Analytics
An additional benefit of Analytics generating predictive metrics is that it uses them to generate predictive audiences like Likely 7-day purchasers and Predicted 28-day top spenders that you can use as-is or as the basis for your own custom audiences. Learn more about predictive metrics and predictive audiences. Additional reading
[GA4] Create, edit, and archive audiences - Analytics Help - Google …
Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users. As Analytics gets new data about users, their audience memberships are reevaluated to ensure they still meet the audience criteria.
[GA4] Examples of audiences in Google Analytics and how to …
Prebuilt audiences. For every property, Analytics automatically generates two audiences: All users: Users who have ever launched your app or visited your website; Purchasers: Users who have completed a purchase; Analytics also provides a list of prebuilt suggested audiences that address a lot of common use cases.
[GA4] State-based audiences - Analytics Help - Google Help
In Analytics, you can build audiences that will update based on the definitions that are set. You can make use of the Include filter to add a condition that adds a user to the audience when met. The Exclude filter sets a condition that excludes a user from being added to the audience.
word usage - Difference between audience and audiences?
2014年9月16日 · Audience is a single group of people that are participating in watching a performance. Audiences is more than one group watching a performances: e.g., Audiences around the world enjoyed the stunning performance of the recent online musical. If you want to talk about plurals within a single audience, you can say audience members.
Demand Gen audiences overview - Google Ads Help
Audiences are determined by people’s activity using Google products and third-party websites, or estimated based on content certain groups of people are likely to be interested in. Activity and content on third-party websites are primarily used for audience segments on third-party websites, and activity and content on Google products are ...
About audience segments - Google Ads Help
2023年4月28日 · Audiences are determined by people’s activity using Google products and third-party websites, or estimated based on content certain groups of people are likely to be interested in. Activity and content on third-party websites are primarily used for audience segments on third-party websites, and activity and content on Google products are ...
About Google-engaged audiences - Google Ads Help
Google-engaged audiences should be applied to a specific campaign. Activate your Google-engaged audience. Google-engaged audiences automatically create lists of users who visit your website from Google properties (Search, YouTube, and more). These lists can be …
PAIR audiences - Display & Video 360 Help - Google Help
PAIR (Publisher Advertiser Identity Reconciliation) audiences are a secure and privacy-forward way to enable advertisers and publishers to reconcile their first-party data for audiences who have visited both the advertiser’s and a publisher’s site. Consumers prefer relevant ads, but they don’t want them to come at the cost of their privacy.
Lookalike audiences - Display & Video 360 Help - Google Help
Lookalike audiences offer the following reach options: Narrow: We aim to populate narrow Lookalike audiences with 2.5% of users in your ad’s target location, resulting in users who are most similar to your seed list. Balanced (default option): We aim to populate balanced Lookalike audiences with 5% of users in your ad’s target location ...