FatTail
FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel ...
OUR PRODUCTS - FatTail
Our software products readily adapt to your business practices and conform to your standards, to help you do what you’re already doing – only faster, more efficiently, and more profitably.
WHO WE ARE — FatTail
We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce.
WHAT WE DO — FatTail
FATTAIL IS REDEFINING THE BUSINESS OF ADVERTISING by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. We power the only unified direct and programmatic supply platform to give publishers total control of media planning, sales, and revenue across a wide variety of ...
Blog — FatTail
4 Questions on the Future of Programmatic Direct for Publishers and Advertisers. Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS. How FatTail’s Deals Marketplace Will Help Media Buyers and Sellers. Advanced OMS, Maximize Revenue, OMS, Yield Management.
PORTAL LANDING PAGE - FatTail
Manage creatives: upload creative for campaigns, view deadlines and approval status of creatives, and more. Receive and pay invoices: login and make payments and get notified when payments are due. Review proof of delivery: direct access …
FatTail Status
Welcome to FatTail systems status page. Your home for incident and performance data on AdBook+ and other integrated components. For questions please contact us at support.fattail.com or via Phone at 818-615-0380 x.5. Uptime over the past 60 days. View historical uptime.
About Us — FatTail
FatTail was founded in 2001 to bring methods pioneered in the financial industry for automated deal execution to advertising. Since then, hundreds of publishers have trusted FatTail to manage their advertising businesses. Now we're pushing the boundaries of what an Order Management System should do.
Platform — FatTail
Streamline the buying process for publisher and buyer teams. Build proposals that deliver results, using AI-driven product recommendations. Maximize yield with dynamic pricing controls while ensuring rate card integrity. Remove friction with automated order creation.
Blog 2 — FatTail
The flight to direct: Why premium programmatic will rule in the post-cookie world. FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275 Billion “Direct Advertising Market”. IN THE PRESS.