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Winners, predictions, consolidations: Campaign US’ top 10 ad …
18 小时之前 · Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media Agency 2024 and Gale for Advertising Agency 2024.. 8. Christian Juhl on GroupM reorg: ‘We need to be simpler to market’ (Jan. 30). To kick off 2024, Campaign US sat down with GroupM’s global CEO Christian Juhl regarding the media investment company’s reorganization.
The new era of advertising: AI, creativity and consumer trust
1 天前 · The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the signal. When AI powers creativity, it becomes personalized and scalable in ways that drive engagement and performance.
Seeing red: Trends for 2025 | Campaign US
21 小时之前 · Oh, 2024. You defied gravity with shifts that often felt like they were against the natural order of things. We expected the unexpected and then were delivered things that were well, difficult to explain, like Raygun the white breaker at the Summer Olympic Games. Mostly the year was a cultural tango, a dance between MAGA …
Agencies' 2025 new biz pipelines are toasty according to latest ...
4 天之前 · Compared to the outlook entering 2024, the sentiment is decidedly brighter. Half of respondents said 2025 feels much more active. This marks a shift from earlier in the year when economic uncertainty and the lead-up to the election created bottlenecks, ghosting and stalled opportunities, said Simone Oppenheimer Mandel, co-founder of NBZ Partner, a growth consultancy for the marketing industry.
Campaign's most-read features of 2024 | Campaign US
4 天之前 · Campaign School Reports data found that the average price of pitching has risen by an average of 26% between 2022 and 2023. In September, Ben Bold spoke to Jason Foo, chief executive of BBD Perfect Storm, and Tom Trevelyan, brand director at Neverland, among others, about what agencies are doing to ...
Campaign for Creativity | Campaign US
In-depth global advertising and marketing content from Campaign US, UK, Asia-Pacific and more.
Read the latest advertising industry news | Campaign US
The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a "resilient" recovery following short-term disruption.
Advertising news and opinion from international thought leaders ...
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Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative ...