Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Amazon offers ad tech to retailers in retail media land grab
1 天前 · Dive Brief: Amazon unveiled a new service that lets other retailers manage contextually relevant campaigns on their own websites with the aid of the e-commerce giant’s ad tech, per a company blog post and announcement at the Consumer Electronics Show. Amazon Retail Ad Service helps retailers to run ads on their search, browse and product pages while controlling campaign functions like ...
10 marketing predictions for 2025 as new era of productivity dawns
4 天之前 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like streaming TV, gaming and retail media continuing to broaden their canvasses for brands.. Even as the macro picture seems robust, the people making the industry gears turn aren’t seeing a corresponding resource windfall.
Social Media Marketing News | Marketing Dive
3 天之前 · Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
Campaign Trail: Dollar Shave Club gets back to its disruptive roots ...
1 天前 · Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most memorable ads of the decade, if not the century: a direct-to-camera address by real-life co-founder ...
Spending on experiential marketing tops pre-pandemic levels
2024年10月17日 · Dive Insight: Following a few fallow years, experiential marketing continues to recover from the pandemic and remains a key tool for marketers in both the B2C and B2B space, according to PQ Media’s Global B2C & B2B Experiential Marketing Forecast 2024-2028.
Marketing playbook: Breaking down industry trends to follow in …
2024年1月26日 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.
6 campaigns that signaled a creative resurgence in H1 2024
2024年7月10日 · Signaling the vibe shift, 2024 began with people still buzzing over a headline-grabbing stunt from the holidays, when Pop-Tarts introduced a pastry mascot to its college bowl game that was willfully sacrificed as a meal for the winning team.
How a focus on performance marketing has cost brands trillions: …
2024年10月10日 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global brand consultancy Interbrand.
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