The best marketing campaigns of 2023: Part 1
2023年12月4日 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told …
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With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
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Brand building and restructures: Your Marketing Week
2024年11月29日 · At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on teams, it’s been a busy week.
How TUI’s marketing team ‘futureproofed’ the brand
Source: TUI. To say Covid had a detrimental impact on the travel industry would be an understatement. As rules changed over 100 times in 2021 alone, TUI refunded more than £1.5bn of customer money.
Four in 10 believe advertising drives positive social change
Source: Shutterstock. People are feeling more positive about advertising’s social contribution, particularly younger generations and ethnic minority groups, with new research indicating public trust is bouncing back.
Latest Articles - Marketing Week
The latest articles from Marketing Week. As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry.
Currys CEO says brand focus has led to ‘consistently improving ...
2024年1月18日 · Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
Tesco expands retail media offering with new measurement …
2024年10月9日 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.