An Introduction to Questionnaire Design
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An Introduction to Questionnaire Design
Questionnaire writing and design may seem simple, but many factors can affect the quality of response data. Dr. Tarek Al Baghal describes the cognitive processes that respondents undergo while taking a survey. He also stresses the importance of appropriate word choice and order to minimize unintended context effects.
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SOLVED: Thousand purchasers of a new car receive the questionnaire in Fig. 9.47. For the examples below, indicate the scale and a suitable statistical test for the given variables. Are the samples dependent or independent? (a) Do private car owners and company car owners differ with regard to the postal code they are living in? (b) Do private car owners and company car owners differ with regard to initial impression of build quality? (c) Does the mean number of years respondents drove their prev
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